Presentation of the ETNA furniture collection by MONONOVA brand
Organization: @lektory_events
Special Guest DJ: @roman_kovalishin_
Catering: @corso_catering
Decor: @dezin_decor
Photography: @korovyakoff
Videography: @feduninsergey
Host: @ruslangoryaev
Makeup Artist: yana_koptyakova
Choreographer: choreo_by_julianhock
Objective
Organize a presentation of MONONOVA's new collection, highlighting the brand’s core values and deep meanings.
Solution
We merged the presentation with a mesmerizing dance performance, where each dancer embodied one of the brand’s values, performing on a multi-level stage.
The evening drew inspiration from majestic volcanoes—powerful symbols of destruction and the birth of something new. Just as new land emerges from the fiery depths of a volcano, MONONOVA’s creative imagination brought the ETNA collection to life.
Artificial intelligence played a key role in crafting this unique event:
The press release was written using AI.
Music for each segment of the performance was carefully selected with AI support.
QR codes resembling ancient cave art were generated and placed throughout the showroom.
AI-generated voices were used for video invitations and to narrate all text-based parts of the performance.
This innovative combination of storytelling, technology, and performance created an unforgettable experience that resonated with the audience, reflecting the creative essence of MONONOVA.
Organize a presentation of MONONOVA's new collection, highlighting the brand’s core values and deep meanings.
Solution
We merged the presentation with a mesmerizing dance performance, where each dancer embodied one of the brand’s values, performing on a multi-level stage.
The evening drew inspiration from majestic volcanoes—powerful symbols of destruction and the birth of something new. Just as new land emerges from the fiery depths of a volcano, MONONOVA’s creative imagination brought the ETNA collection to life.
Artificial intelligence played a key role in crafting this unique event:
The press release was written using AI.
Music for each segment of the performance was carefully selected with AI support.
QR codes resembling ancient cave art were generated and placed throughout the showroom.
AI-generated voices were used for video invitations and to narrate all text-based parts of the performance.
This innovative combination of storytelling, technology, and performance created an unforgettable experience that resonated with the audience, reflecting the creative essence of MONONOVA.
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