Brief
To create a launch event for Oksana Lavrentyeva’s OLOLOL Spring Collection, integrating writer Alexander Tsypkin and merging a fashion show with live literary readings.
Solution
We proposed turning the evening into a two-act stage production titled “Feminine vs Masculine.”
Act I — “Feminine vs Masculine”.
For each actress, we commissioned three original monologues exploring inner depth and reflections on female strength—strength embodied in a dress. Using AI, we curated instrumental compositions for every monologue, tailored to the brand’s DNA and designed to reinforce the overall concept of the presentation.
Between the monologues, guests experienced the OLOLOL runway show. Every performer’s look was styled entirely from the new OLOLOL collection.
Act II — “Unprincipled Readings” (Besprintsypnye Chteniya)
The second act featured Alexander Tsypkin’s signature literary readings, bringing a distinct masculine voice into the dramaturgy of the evening.
AfterWord
The production concluded with an autograph session with Tsypkin and an informal meet-and-greet with OLOLOLfounder Oksana Lavrentyeva.
We proposed turning the evening into a two-act stage production titled “Feminine vs Masculine.”
Act I — “Feminine vs Masculine”.
For each actress, we commissioned three original monologues exploring inner depth and reflections on female strength—strength embodied in a dress. Using AI, we curated instrumental compositions for every monologue, tailored to the brand’s DNA and designed to reinforce the overall concept of the presentation.
Between the monologues, guests experienced the OLOLOL runway show. Every performer’s look was styled entirely from the new OLOLOL collection.
Act II — “Unprincipled Readings” (Besprintsypnye Chteniya)
The second act featured Alexander Tsypkin’s signature literary readings, bringing a distinct masculine voice into the dramaturgy of the evening.
AfterWord
The production concluded with an autograph session with Tsypkin and an informal meet-and-greet with OLOLOLfounder Oksana Lavrentyeva.
Other cases