Concept

The ALine collection brought together a multitude of directions: mermaid-style evening silhouettes, sheer fabrics, feathers and the sparkle of crystals, divine motifs and the energy of denim. To unite them into a single story, the image of a goddess emerging from sea foam into the modern world was created. Her journey—from floating weightlessly to confidently adapting to reality—became a metaphor for the collection’s transformation.


Execution

The show unfolded under the open sky. Large canvases reminiscent of sails, waves, or sea foam framed the space, from behind which the models appeared. The opening looks—flowing evening gowns—were accompanied by the soft, slow steps of the models and the sound of a flute solo. Gradually, the rhythm quickened: the models appeared more frequently, and the music swelled with the full power of the orchestra. In the finale, the collection transitioned to denim looks—set to a fusion of orchestra and DJ beats, symbolizing the goddess’s transformation into a modern woman.

Result: The show became a living legend of a goddess stepping into our world, weaving the collection’s diverse looks into a unified artistic dialogue. Each woman in ALine appeared as a contemporary goddess—free and radiant